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商品編號： IMD316 出版日期： 2006/06/09 作者姓名： Marchand, Donald A.;Nie, Winter;Tsai, George 商品類別： Other 商品規格： 32p 再版日期： 地域： China 產業： Property & casualty insurance;Finance & insurance 個案年度： 1988 - 2005
商品敘述：
Since it was founded in 1988, Ping An Insurance has grown to become China''s second largest life insurance underwriter and third largest property and casualty insurer. The company''s ambition is to build on its local market success to become a leading regional and global integrated financial services provider within the next 10 years. The case focuses on strategy execution and illustrates how Ping An has developed and will continue to develop its business and information capabilities to meet existing and future customer needs. It examines the culture of the company and what it can and should do to drive its rapid growth through intense customer focus and market-based product innovations.
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相關資料：
Case Teaching Note, (IMD317), 14p, by Donald A. Marchand, Winter Nie, George Tsai
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